New business opportunities are not always obvious


I remember as a child, people asking me what I wanted to be when I grew up.  Until recently, I still didn’t know.  My tertiary qualifications are in marketing and e-commerce and they have taken me on the ‘windiest’ of winding paths! From marketing for a small company to starting my own business and working at many organisations in between, the road has been such an amazing roller coaster!

Then I discovered blogging.  It opened the door to some writing opportunities and my heart was happier than it had been in years. I love to write.  I love to connect with people.  Blogging has brought those things together and opened up so many doors.

At the recent DPCON there was a lot of talk about monetising your blog (finding a way to generate an income from it).  From sponsored posts to banner advertising and building relationships with brands, the general consensus was that it takes time but you can make a living from blogging.  I’m not a patient woman.  *Stop laughing those of you who know me*

So, I looked for ways to make this passion part of my day-to-day life and it was away from this blog that I found the answer.  It’s not through advertising on WWA or sponsored posts, but I came up with a way to make a living from something that makes me so happy. I looked at things that I love and love to do and brought them together.

I love my town, I love social media and I love to write. Not in any particular order.

From those three things, a business idea was born and I started to put together a prospectus and seek some funding to get it off the ground.  Last week I received a call to say that the funding request had been approved! YAY!

So now I’m in the process of getting it all off the ground and I can’t wait to share it with you.  If I hadn’t summoned up the courage to approach someone for funding, this would never have happened.  That started the snowball and now it’s really gaining momentum.  It’s a few weeks off launching, and there’s a LOT of work to be done in the meantime, but it can be done.

Look around and concentrate on your own strengths.  Approach organisations with a clear business plan and a fire in your belly; your enthusiasm will be evident and contagious!

I can’t wait to share it with you all over the coming weeks, and move into this next phase of my working life.  That’s four businesses on the go at once! EEK!  I just keep telling myself it will all be worth it in the long-term.  What was I saying just the other day about slowing down…

The information that I gathered from DPCON was that many people were making money as a result of their blog rather than directly from their blog.  Writing opportunities, public speaking and education.  Look outside the square to see where the business opportunities lie.  It may not be in the first place you look.

Have you discovered a new business opportunity in an unlikely place?


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  1. Mez
    May 3, 2012 | 12:10 am

    This is so inspiring! I have just been retrenched from the corporate world (a good thing!) and am looking to do a similar thing with a passion for my town. I look forward to following and getting tips from your journey! Well done!!

  2. Carly
    May 8, 2012 | 11:32 am

    You sound like you are a few steps ahead of me in the path of finding where I want to be. I have done the marketing and then the ecommerce formal education and now have drifted between a few jobs I hate…… Im wondering wha to do next where I will be working for myself.
    Carly recently posted..Software to watch TV onlineMy Profile

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