Category Archives: Work

A lesson in social media from Amy’s Baking Company

Amy's Baking Company

Last night I was kicking back and my phone was going off with messages from my little brother.  I glanced at them but saw there was a youtube link about Amy’s Baking Company and couldn’t be bothered watching. At 4am when my body decided it was time to wake up (curses to you insomnia) I…

Surround yourself with like minded people

Oprah saying small

One of the best pieces of advice I was given when I first started working for myself was similar to this saying from the incredibly successful Oprah Winfrey:     It may seem like such a simple idea, but it really makes a difference. Working for yourself can have the most amazing rewards, but it…

Bloggers are not over-sharers

keeping secrets

Today is a big day.  It’s stupid o’clock and I should be fast asleep with the rest of Australia, but my mind is reeling and sleep evades me. There are a million ideas running through my mind and fears sweep in to cloak them in blackness.  My old friend Fear; always there to put a…

Debunking a myth about blogging and site stats

site stats

PR “Would you like $50 to write a sponsored post?” ME “No thanks” PR “Oh…why?” ME “Um, because I would be earning about $15 an hour if I did that” PR “What do you mean?” ME “Well, I’d research your company and product, write a piece then edit it two or three times.  Following that,…

Why won’t my website show up in Google? Three tips on marketing your website

google rank infographic

Otherwise titled: If you build it they will come…or not! Do you have a website/blog?  Were you inundated on day one/week one/month one by clients and visitors?  No?  Didn’t think so. The reality of having a website or blog, is that you need to build an audience.  Marketing, networking, advertising are all key tools in…

13 reasons to go to DPcon14

LOVED this session about trolls with Mrs Woog, Glowless, Retro Mummy & Reservoir Dad

Let me start by saying that I’m incredibly hungover after the DPcon13 gala dinner last night, but I’m also feeling pumped and highly motivated. Even though I feel decidedly unwell today, I would do it again in a heartbeat!  DPcon13 was a real credit to Brenda and her team of organisers. Rather than running you…

The sisterhood: women helping women

Sisterhood help

Tomorrow I am heading up to Sydney for three nights which is SUPER exciting but also means there’s quite a lot of organisation that goes on beforehand.  You see, as any mum would know it’s not just me I have to organise: there is also the kids, pet and husband . There are lists.  Many,…

What I’m taking to DPCON13

DPCON13 business cards

I remember my first social media conference like it was yesterday.  I felt so ill that I nearly sold my ticket and didn’t go.  On the one hand, I was excited to meet the lovely friends I’d made online through blogging and twitter, but on the other hand it was so far outside my comfort…

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